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Promo Ideas

Unique tips on promotional marketing and brand management topics that will help you promote and endorse your brand in an dffective way.

Preshow Preparation for Tradeshows

Preshow Preparation for Tradeshows

Tradeshow Strategy by Promo Direct

Here is a comprehensive list of preparations that you must undertake before you hit a tradeshow:

1. Book a Stall Well in Advance:
Booking a stall in advance should top your list in pre-preparation of a tradeshow. This ensures that you get to select the stall in a strategic place. This in turn makes you easily visible and lets your customers and invitees find you easily.

2. Choose the Right Promotional Product:
Your promotional product should stand out from the usual gifts, like stationery items, which are common giveaway items. Instead, select unique promotional items like eco-friendly bags, desk accessories or even health and safety items. Promotional products like candies and mints or even soft toys are great as giveaways when you are looking to entice future customers. Though this might seem unnecessary due to short brand recall and low impression value, but in a tradeshow event, where being unique in every aspect is a crucial point, these promotional items will work wonders. It’s a good idea to buy your giveaway promotional products complete with your logo imprinted on them well in advance so that you don’t have to settle in for the much more common items that others go in for due to lower shipping times.

3. Make your Stall Look Attractive:
While it’s obvious that a stall that stands out from the crowd gets most customers, very few people actually put in efforts to make their stall unique and eye-catching. Placing interesting promotional products like banners and displays at the entrance of the stall creates interest and curiosity amongst prospects. At there are some great banner ideas you can check out, like the Economy Retractor Kit or the Teardrop Sail Sign Banner Kit perfect for your stall decor! You can also use table covers like the Convertible Table Throw or the Economy Table Throw Full Color to make your display table more attractive.

With these pre-preparations done even four weeks before the event, you could leverage maximum benefit from any tradeshow event. With such an impressive campaign and by making your presence felt at a tradeshow, your sales and business leads will definitely increase and help to take your business to the next level!

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