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How to Boost Brand Visibility with Calendars

The best way to remind customers about your brand is through calendars. A calendar with your company name and logo will keep your brand in front of customers for an entire year. Here are a few tips to help you choose calendars to launch your promotional campaign:

1. Do some research to choose the right vendor

Go online and compare different websites offering promotional giveaways. Verify whether they supply quality calendars, deliver products on time and have an art department that meets your imprint requirement. If they do not fulfill any of the above requirements, then you are at risk of losing out on a successful marketing campaign.

2. Choose calendars relevant to your business

A calendar helps people to stay organized in homes, offices, schools, at events and conferences. Choose a calendar that is aligned to your business requirements. Make sure it has relevant information that will help recipients go about their day better. Be assured that employees and customers will appreciate your gesture.

3. Develop a marketing strategy

Since 2014 is just a few months away, you must develop a marketing strategy to promote your brand. Select your target audience and distribute these calendars to your clients and employees. You can mail them through a mailing list, hand them out at tradeshows or during festivals such as Christmas, Halloween and Thanksgiving. Or simply leave them at the front-office desks of non-competing businesses.

Unlike other giveaways, calendars are seldom thrown away. You can expect strong recognition for your brand wherever these calendars are displayed.



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