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Promo Ideas

Unique tips on promotional marketing and brand management topics that will help you promote and endorse your brand in an dffective way.

Highlighting Your Brand With Be Kind to Humankind Week

Highlighting Your Brand With Be Kind to Humankind Week

Date Published: July 29, 2015
Highlighting Your Brand With Be Kind to Humankind Week
Have you ever heard of "Be Kind to Humankind Week(BK2HW)before?"It’s a lovely concept that is observed every year in the last week of August, from the 25th to the 31st. Many companies across the USA have been observing this week for years with positive results.

Here’s why you should observe BK2HW:

# To build a strong bond between employees
# To help employees adopt a more humane approach to life
# To earn the goodwill of clients
# To get your brand noticed by the local community
# To help spread awareness of ailments and social evils

BK2HW: The Origins

This event has an interesting history behind it. It all started way back in 1988 when a young woman named Lorraine Jara spotted a distressing article in the newspaper. A boat with 2 people was having a difficult time staying afloat. Another boat with 2 men passed by at the same time – they had a radio but refused to help the people in distress, leaving them to their fate.

Through "BK2HW", Lorraine hopes to help people adopt a more caring stance towards people in need. 

How should BK2HW Be Celebrated?
BK2HW is usually observed by splitting each day of the week into easily recognizable occasions. The goal is to ensure participants have a caring task for each day. This helps them remember the importance of being kind while leading their daily lives.

Here is a breakdown of how your company should observe BK2HW:

1.Motorist Consideration Monday
2.Touch-a-Heart Tuesday
3.Willing to Lend a Hand Wednesday
4.Thoughtful Thursday
5.Forgive Your Foe Friday
6.Speak Kind Words Saturday
7.Sacrifice Our Wants for Others Needs Sunday

Employees participating in BK2HW can observe each day by helping colleagues or members of the local community. Let participants share their experiences at the end of each day or week.

BK2HW is incomplete without giveaways. Make sure you have a good stock of personalized water bottles featuring your logo, address and message. You can distribute them to the needy or anybody visiting your office.

We strongly recommend the following giveaways to launch a BK2HW marketing campaign:

1.Gildan® Heavy T-Shirt (Colored)
This cotton t-shirt can pack a punch for your BK2HW campaign! It looks good and will attract attention to your efforts. People will be interested in knowing more about BK2HW and what you seek to achieve through it.

Each t-shirt features a double-needled collar and sleeve. Your company’s logo will be highlighted capably on this product!

Bulk prices start from $2.93.

2.Bic® WideBody® Message Pen
Here is a pen that needs no introduction! It is quite popular with our clients. It features a wide body that offers a quality imprint area to house your logo and message.

Featuring a comfortable dimpled grip, this pen is a pleasure to write with!

Bulk prices start from $1.25.
3.Removable Bumper Sticker/Decal
Want to spread awareness about your campaign? This sticker is for you! Made of vinyl material, this product is durable and can last for years. It is easy to stick and remove. A truly American product, this sticker can be applied to any surface without fear of leaving adhesive behind.

Bulk prices start from $.33.
4.Standard Nonwoven Tote Bag
This tote is made of eco-friendly material and is available in 12 exciting colors. It is spacious and offers huge imprint area to get your message across. This durable tote will win attention for your branding message in quick time.

Bulk prices start from $.96.
5.Mustang Sling Backpack
These bags are desirable! Opt for this product if you are looking for a giveaway that offers high practicality and style! Use it to get your message across at schools. Each backpack features a main zippered compartment and a side mesh pocket. The shoulder strap features a cell phone holder.

Bulk prices start from $2.96.
We hope this article convinces you to associate your brand with BK2HW. Get in touch with us if you have any questions regarding this event. We have a team of experts to help you plan your campaign. Call us at 800-748-6150 or send an email to for quality marketing advice.

About Author:

Jayden Samuelson is an online marketing expert.He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook

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