Marketing departments often run on shoestring budgets that barely cover the costs for a promotional campaign. This is why it is important to compute the Return on Investment (ROI) achieved on each campaign.
So is it easy to compute ROI? In most scenarios, the answer is NO. But if you decide to go for business giveaways as part of your promotional campaign, you will be able to control and determine the amount of success your campaign achieves. All you have to do is follow the tips mentioned below!
Tip #1 – Prepare a target list of recipients: Defining who will receive your giveaways significantly enhances the chances of conversions achieved. Prepare a list of recipients that include customers (existing and prospective) and your employees.
Tip #2 – Choose a product that will stand the test of time: A quality product will definitely be appreciated by your recipients. The average lifetime for a quality promotional product ranges between 6 months and a year. If you are lucky, the recipient will use it for longer. Go for quality items such as pens, calendars, mugs.
Tip #3 – Specify why you are giving out promotional products: The main goal of promotional giveaways is to remind your customers about your services when it matters most. Let them know about your intentions – tell them that you would value an association with them. Highlight a call to action if you wish to achieve maximum results.
When you are clear about what you expect to achieve from promotional products, you will realize that you will benefit more from your marketing campaign. Wish you the very best in planning for your campaign!
