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5 Questions To Help You Select The Right Promotional Product

Date Published: September 27, 2016


 
5 Questions To Help You Select The Right Promotional Product


Many people think that buying a promotional product is an easy job. They believe that simply going online and choosing an attractive giveaway will help them launch a successful marketing campaign. But it’s a little bit more complicated than that. It takes a bit of effort on your part to identify the right promotional products to represent your brand. The purpose of this article is to provide you with introspective questions that lead you in the right direction. Answer the questions below by jotting them down on a piece of paper and you will have a solid marketing strategy for your next campaign!

Q1. Who are the giveaways for?

What kind of audience do you have in mind for these products? And what kind of products do you think they will like to receive? Is it pens, bags, mugs or t-shirts?

Q2. Where do you plan to distribute the giveaways?

Are you planning to give them away at a trade show or exhibition? Or maybe you wish to distribute them among employees and clients at work? Just make sure you go for quality and long-lasting products that will be appreciated by everyone.

Q3. How soon do you want the giveaways?

At Promo Direct, we get a lot of rush orders from businesses needing giveaways on short notice. They intend to give them away at trade shows or events that are only a few days away. This is where our range of 24-Hour Rush Items come in handy. They can be personalized and shipped out the next day!

Q4. What size imprint area do you want?

The imprint area size depends on where the product will be distributed. If you are giving them away in offices, then a pen will serve as a nice marketing product. If you are giving them away at outdoor events, then choose products that offer bigger imprint areas such as t-shirts, mugs and umbrellas.

Q5. What is your marketing budget?

A lot of businesses have low marketing budgets. But that doesn’t matter when you are buying a promotional product. At Promo Direct, you will notice that a lot of products are available for less than a dollar! So go for bulk purchases and make good use of their marketing potential! Your answers to the questions above will give you an idea about the kind of product you should go for. Select classy business gifts if the budget permits. Or choose from our range of economical giveaways to ensure your brand gets noticed.

Get in touch with us if you still need any help choosing the right giveaways! We will provide you with exciting insights based on your marketing requirements.

About Author:


Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook

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