1) Customize your message People are more likely to buy from you when they feel you are talking directly to them. Use different versions of your sales message to target different segments of your market. You can personalize your website by creating special web pages for potentials in each market you target. Customize the content of each web page to appeal to prospects in that group. Then add a link to each of these special pages on your home page. For example, if you own a restaurant and have special discounts for students, then make sure you have a web page that caters to the youth and informs them of this offer in an enticing manner.
2) Set up a customer rewards program Customer rewards programs are used by many large stores. But small businesses can have customer rewards programs, too. It can range from providing discounts on customers’ birthdays to tying up with other businesses to provide benefits to customers. For example, customers who shop for clothes worth more than 100 dollars at your clothing store can get a loyalty card that not only entitles them to a 5% discount every time they shop at your store but also gets them discounts at the neighboring hair salon and shoe store. Forming marketing alliances with other businesses will also result in their clients visiting your store. Thus, reward programs result in awareness and loyalty from both new and older customers.
3) Distribute free samples to customers Research has shown that free samples increase sales. Customers who buy products from you and receive samples will either try the samples of new products you give them or pass the samples on to their friends or relatives. If they like your new product samples, recipients may not only buy the products whose samples they tried but other products from your store, too. Even if customers don’t purchase products after receiving samples, they will have a positive image of your company and will tell other people about your products, resulting in positive word-of-mouth.