1. Be Consistent
Consistency is important to establish a strong brand identity among clients and customers. Be consistent with colors and your style while planning or designing your letterhead, business cards, promotional products, banners etc.
2. Select Mediums Carefully
Depending upon your company traits and budgets, choose where to advertise carefully. Newspapers, TV and radio are the most common and largest mediums of advertising. Advertising on the web is one of the most contemporary and efficient mediums of today.
3. Focus on Word-of-Mouth Advertising
Never underestimate the strong capabilities of word-of-mouth advertising to promote your business. Focus on ways to initiate, increase and enhance word-of-mouth advertising among existing as well as potential customers to generate more brand awareness.