For many years, Labor Day has served as one of USA’s biggest shopping dates for retailers. 2022 won’t be any different. Celebrated every year on the 1st Monday of September, Labor Day is keenly looked forward to by Americans across the nation. The festivities – parades, parties and picnics – get people out of their homes and into the streets. The feel-good factor associated with this federal holiday is the reason why many businesses plan their marketing campaigns around Labor Day.
Many organizations will be looking to capitalize on what is a lucrative holiday for business. There will be a lot of sales, special deals, and events being planned. We suggest that you go the creative route and plan a unique marketing campaign for your business. Here are some great marketing ideas to make full use of this awesome holiday!
- Host a cookout
Labor Day is often referred to as the summer’s last hurrah – so it offers a great opportunity to bring people together to enjoy burgers or hot dogs on the grill. It’s a great reason to have people come out and join in the festivities while being associated with your brand. These cookouts also serve as an opportunity to highlight your products and services. Set up a booth or display next to the grill to get extra attention for your brand.
- Launch a clearance sale
Clearance sales always get a lot of attention on Labor Day. If you are a retail store that has a lot of summer-themed inventory, then it makes sense to give them away with exciting deals. Promote the sale on your website through videos and ads so that people rush to your store!
- Let customers experience free upgrades for a limited time
Why not use Labor Day to give existing customers free upgrades (conditional) for your products or services? Give them a limited time to sign up for the upgrade. Once the promotional period is over, the customer can choose whether they wish to stick to the new tier by paying an additional price or return to the original tier they belong to.
- Offer discounts for renewals
Labor Day offers the right time to get some membership renewals at discounted prices. Offer discounts of 10% to 20% on yearly memberships, especially for members who are willing to do their renewals early. This will provide a cool incentive for customers to remain loyal to your business and you will have their patronage for another whole year!
- Launch a photo contest on social media
Labor Day is when a lot of your customers barbecue or visit the beach for the last time. Encourage them to click pictures and upload them to social media. Ask them to tag your business and provide exciting prizes for best pictures. This contest will help to grow your followers organically and give your business great visibility during this memorable holiday!
- Look for small businesses to partner with
Why not partner with other businesses that complement your services or products? This way, you will be able to spread the reach of your marketing campaign quicker and more efficiently. You will need to launch joint Labor Day marketing efforts through ads on social media and other channels so that more people are aware about the partnership.
- Invest in a wealth of promotional giveaways
Another way to impress your target audience is through exciting promotional products from our inventory. You could choose from custom logo pens, promotional bags, printed t shirts, personalized name badges, school promotional items, corporate gifts and lots more to keep your target audience hooked to your brand!
We look forward to hearing from you and answering any marketing queries you may have. You can get in touch with us by sending an email to firstname.lastname@example.org or calling us at 1-800-748-6150.