Preparing Your Brand For The Holidays

Preparing Your Brand For The Holidays

It’s the beginning of November and most Americans are already gearing up for the holiday season. How is your business preparing for the festivities? It’s important that you use the holidays to leave a positive impression in the minds of your target audience.

Prepare a strategy that ensures customers associate your brand with eventful holidays such as Thanksgiving, Christmas and New Year’s. Our first advice would be to come up with exclusive offers for each of these holidays. This will help your business venture into 2023 with a big marketing bang!
Here are 7 tips to help your business embrace the holiday spirit while maximizing holiday revenues:

1. Add holiday content to your website

Provide visitors with the holiday feel when they are on your website. Create content (ideas, tips, etc) that can make their holidays extra special. This could be holiday recipes, useful shopping ideas or local event guides. Be the go-to expert for everything holiday in your industry!

2. Embrace the power of social media

Social media has a fun side you should explore. Use your company profiles to launch exciting holiday marketing discounts and offers. Launch exciting photography contests that require followers to share memorable pictures from their holidays. Announce prizes well in advance and distribute them among winners.

3. Send emails to your cherished customers

Share greetings of the season with your cherished customers. Send them early offers and discounts to make them feel appreciated. Launch contests asking followers to share their favorite holidays pictures.

4. Host parties for customers and employees

Everybody loves to party during the holidays! Ensure that you have delicious food and drinks flowing so that everybody has a wonderful time!

5. Provide extra benefits to early shoppers/customers

Provide shoppers/customers with an incentive to shop early with your business. This will help you beat competition who are planning to run similar campaigns during the holidays.

6. Distribute handy promotional giveaways

Shop for holiday-themed giveaways from our inventory that can be distributed among customers and employees. You can choose from a variety of giveaways, including printed t-shirts, personalized BIC pens, custom glassware, and imprinted bags to drive your brand to the next level.

7. Become a charitable contributor

Are there charities or veteran associations in your area that needs support during the holidays? Why not host fundraisers for them or distribute useful giveaways that can support beneficiaries? The goodwill you achieve through your charitable efforts will provide you with a lot of goodwill during the holidays.

Get in touch with us if you need more ideas to boost marketing for the holidays. Our team of marketing experts have helped innumerable businesses achieve success through giveaways and insights. Get in touch with us at or 1-800-748-6150 to get started.

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