The promotional product industry made its mark in the last century.
Here, scroll down through a breakdown of its impact on the world.
Learn about its early days in history, as George Washington’s political campaign had his initials carved into commemorative buttons to initiate the former general’s “presidential brand” in 18th Century America.
Then, understand how deep the industry penetrates the market in terms of global statistics, observe how the brand recall from promo products functions from both the brand’s and recipient’s perspectives, and see consumer behaviour in action within the many channels of the industry.
Lastly, note down this marketing method’s success rates, which should be all that matters! The promotional product industry’s success is a sign that you need to tap into this medium ASAP.