Defining a product appropriately in consumer’s mind while marketing

If only Inception could be a businessman¡¯s official guidebook! Picture this ¨C we could all be real-life Leonardo di Caprios who will be able to unravel the mind of a consumer, plant the idea of how fantastic our product is and mentally prod him to do business with us. Well, that may work in the reel world but in reality it is your marketing strategy that can influence how much a consumer knows about your product.

The trick to define your product in your consumer¡¯s mind is to know how much he knows and what to tell him. Your potential customer needs the product that you sell but he is faced with so many companies offering the same product that he doesn¡¯t know which one to choose. Use the three-tier marketing strategy given below and your consumer will know your brand and make an informed choice.

Advertise and emphasize:

Door-to-door promotions are difficult to execute in today¡¯s busy world and internet advertisements are the new buzz words. Your promotional advertisements should reveal the salient features of your product or your service and leave your customer with a budding interest in you. When he goes a step further, your website should embody your company¡¯s personality and offer a glimpse of your work, policies and finally what you promise to give him.

Gift away a giveaway:

The customer has reached you and now it is your turn to reach out to him. Promotional products are meant to give a human edge to profit-driven business ideas. Promotional items like customized stationery, pens, health care products, calendars or apparel serve as good gifts that will leave a lasting impression on your clients. Top-class corporate gifts indicate you really care about your customers and won¡¯t compromise on quality even if you are giving out complementary products.

Confessions of a consumer mind:

However objective you seem while describing your product to a consumer, you won¡¯t be able to keep him from thinking that he is merely a means to your end. However, if he hears your message from another consumer who has used your product or availed your service, he is likely to believe him. Forums on social media like Facebook and Twitter are the latest forums to advertise and influence a consumer¡¯s mind.

Now being a Dom Cobb doesn¡¯t seem that far-fetched, does it?

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