Branding Your Business to Adapt to the New Normal

We are slowly learning to adapt to our new normal, the coronavirus pandemic.  While we brace ourselves for the recovery period that will follow, we need to consider what this could mean for the way we’re using certain promo products? From a business perspective what will be the aftermath of this global pandemic?

As you revise your marketing calendar for the rest of the year, it is important to think from your demographics perspective and try to solve the problems that frustrate or concern them the most and solve them with your promotional branded products. At Promodirect, our aim has always been to help you reach your target market in a way that’s valuable and thoughtful, yet effective. Here are some ideas to brand your business keeping in mind the situation we are facing: 

#1 Sanitizing and Disinfecting Products

At this time, there is nothing more crucial than keeping ourselves, our homes, and our immediate environment disinfected. In the time to come, the demand for sanitizing products and other health-related items will only continue to soar. With suppliers making attempts to adjust and keep up with this increased demand, we’ll see more of these products readily available for purchase.

Sanitizers are getting the spotlight in our daily lives because they are a mess-free option, easy to carry anywhere thereby making it super handy especially for travelers. There will be plenty of times where we will have to rely on sanitizers while traveling on subways, ubers, airports, etc. It also comes in handy for day-to-day activities, like at the office, gym, supermarkets, doctors clinic, etc.

#2 Health Products and Convenience Items

Another health-related product that will continue to grow in use and popularity are thermometers. Customers will like to receive personal health items like health and wellness care kits that help them feel safe and prepared.

Another great approach would be to choose branded products that make your recipients feel reliable and trustworthy. Consider items like soup mugs with motivational quotes or a throw blanket to encourage relaxation, self-care, and comfort will be excellent giveaways at a time when many consumers need them the most.

It would be wise to hand out promotional products that add convenience and ease to your customers that are returning to work as social distancing restrictions begin to ease. Functional and handy products like a bag or carry-all tote for keeping necessary sanitizing, health, and travel items organized and easily accessible will surely be appreciated.

It would be a good idea to invest in such products as they represent our reality in a way that is compassionate and will not go unnoticed by your customers. This situation should be seen as an invaluable opportunity to authentically and ethically market your brand by being of genuine service to your customers and prospects. Promo Direct has the biggest collection of healthcare giveaways. We help you make the best choice with our simplified process.