5 Tips To Score A Marketing Touchdown

It’s September and the 102nd NFL season is underway. With so many top teams harboring hopes of success, and some top stars heading to new franchises, the 2021-22 season promises to rank among the greatest ever!

A lot of our customers are excited for the launch of the regular season with Super Bowl LV champion Tampa Bay hosting Dallas in the Kickoff Game on September 9, 2021. This year’s season promises 5 months of fabulous action that culminates with Super Bowl LVI at SoFi Stadium in Inglewood, California, on February 13.

There is a high dose of optimism associated with the NFL each year and businesses are keen to convert this optimism into marketing leads by sharing the business promotional products to their customers. Make a marketing touchdown by launching an exciting football-themed advertising campaign. Here are 5 tips to help you leverage NFL’s popularity for your brand’s success.

Launch a selfie contest

You could launch a selfie contest by asking customers to don the gear of their favorite teams and send in their pictures. They could upload their selfies on your company’s social media pages or share them via email. Announce prizes well in advance to ensure more participation. If you are not keen on a selfie contest, you could opt for a Simple Trivia Contest. Personalize any of our exciting tees and distribute them as giveaways. Some options include the Gildan® – Ultra Cotton® T-Shirt (Color), Port & Company® Long Sleeve Performance Blend Tee (Color), and Port & Company® – Core Blend Tee (Color).

Launch a prediction contest

A prediction contest will keep your target audience on their toes and make your marketing campaign a lot more interesting. Encourage participants to predict eventual winners for the Super Bowl. This contest can build excitement towards your brand and help the customer associate your brand with the Super Bowl. Give out exciting prizes for winners.

Organize a community football festival

You could partner with other local businesses to organize a community football festival that brings together players from the junior league. The event could be held just in time for the Super Bowl, attracting fans and the public in hordes.

Leverage the power of direct mail

You could design a postcard with a message in the local football team’s color to add a new dimension to your branding efforts. Adding a discount code, brochure or a free gift will serve as the icing on the cake. Postcards 4 x 6 is an example of a custom printed post card in our inventory.

Distribute football-themed promotional products

You will never go wrong with our range of giveaways! They are inexpensive yet high on quality, providing you with an exciting launch to your marketing efforts. Opt for giveaways such as the Football Stress Reliever, 7″ Mini Vinyl Footballs, Football Rocket, Football Sunglasses, Football Themed Magnets or the 7″ Two-Toned Foam Football.

We hope these ideas take your marketing efforts to dizzying heights. Contact us at info@promodirect.com or 1-800-748-6150 for more football-themed marketing ideas!