A sales promotion is specifically designed to boost sales and encourage customers to purchase your products or opt for your service. Sales promotion strategies usually end up taking multiple forms, but the end goal is directed to persuade your target audience to become loyal customers.
The best part about sales promotions is that you can announce them on free channels like emails, your website, or social media. You can even run paid advertising campaigns such as Google Ads, Facebook Ads, or LinkedIn ads for a wider reach.
In part 3 of this series, we bring you effective sales promotion strategies that pack a punch and drive sales over a period of time.
Let’s run through some powerful strategies, shall we?
1) Vouchers & Coupons
Offering vouchers and coupons are a great way to kickstart your sales promotion strategy. You can send them via email, SMS, through your website, or even print materials such as catalogs, product packaging, and so on. They are an excellent way to show your appreciation to your loyal customers and encourage them to continue opting for your products/services.
You can get new customers excited about their next purchase by offering them coupons on their birthdays or anniversaries. This way, you can connect with your customers on a personal level, thereby building loyalty for years to come.
2) Free Shipping & Returns
In addition to offering coupons, you can also offer free shipping and returns. By doing this, your business can eliminate one of the final obstacles that could deter customers from making that purchase. This is key because your customers might hesitate in the last stages of placing the order even if they have done business with you in the past.
3) Loyalty Program Promotions
Loyalty program promotions might not pay off immediately. However, they can act as a powerful motivator for customers to choose your brand, time and again. Here are some options to consider.
You can double and even triple loyalty points for a limited period of time. This can prove to be a great incentive for purchasing your products/services. You can even provide lump-sum loyalty rewards for signing up early for your loyalty program. This can motivate customers to purchase more than what they would initially have.
Loyalty cards are also an ideal option, making your customers eligible for offers only after a certain amount of purchases. Many businesses also end up offering small discounts each time people use their cards.
4) Giveaway Appealing Gifts or Bundles
Providing more value for less can be extremely tempting for your customers. You can bundle together some popular and closely related services and offer them at a discounted rate. This is also an effective way to lure in potential customers and get people talking about your business.
Alternatively, you can also gift branded items to loyal customers and clients. It’s a great way to generate loyal supporters of your brand and ensure that they continue to purchase your products or use your services. Giving away logoed items is also a great way to boost brand awareness, improve visibility and get people to talk about your brand.
To sum it up, both branded gifts and bundles are a great way to generate buzz and spark interest in your brand.
Listed below are some appealing promotional items you can give away in your next marketing campaign.
We hope this blog has provided you with some deep insights into sales promotions. We assure you that by following these strategies your brand will get the attention it deserves and boost sales.
If you want to explore more options for appealing giveaways, then connect with us today. Our experts are here to help you through every step of the way!