Promotional apparel is one of the most effective mediums through which brands can deploy their messaging and logo imprints for adequate mindshare in the target community. The ubiquity of the medium ensures the possibilities are varied in age group, gender, and tone. Brands need to remember that people interact in all manner of social contexts, and in each interaction, there is brand awareness potential through the features of their apparel.
And the potential is greater in Spring.
Reaching a large audience is maximized in the season when everyone is raring to go outside. The cold temperatures have subsided, and in areas where the COVID-19 pandemic has thinned out, relaxed pandemic countermeasures have entailed people thronging the various public spaces en masse. Now, companies can take advantage of this exodus with strategic messaging on promotional apparel. Here are 10 promotional apparel products to look forward to.
#1 Nike Golf Dri-FIT Classic Polo
The season of fresh grass and budding flowers inspires all manner of outdoor recreation. One major hobby, especially among middle-aged to older age groups, is golf, a sport that lends a relaxed, unhurried pace to life under the new, pleasant weather. A short-sleeved, golf polo shirt such as this one exudes that laid-back vibe for the season. The brand messaging needn’t be targeted just to golf hobbyists as these polo shirts can be worn in a variety of casual and outdoor situations, such as barbecues and college sports events.
#2 Devon & Jones Ladies’ Perfect Fit™ 3/4-Sleeve Shirt
This is an ideal promo apparel product for the female demographic as they seek to make an office fashion change using the warmer springtime temperatures. Coming in 10 colors, including vibrant ones ideal for Spring—lime green, charity pink, and red—your company can embroider logos onto the left chest for brand recall. The shirt is tailored to highlight the elegant feminine shape and has three-quarter sleeves with a fold-up cuff detail. This is so appropriate in the context where people are shedding their woollens and freeing up their arms.
The sun is visible, its warmth suffusing the air and lands. People are out and about, partaking in healthy outdoor activities in parks and on hiking trails. Take advantage of springtime’s social phenomena by giving away this comfort-friendly cap with its soft materiality. Coming in 4 colors, it has 6 panels, 6 embroidered eyelets, and a pro stitch on the crown. Embroider your logo onto the right or left side of the cap to facilitate brand recall in areas far and wide.
#4 Sport-Tek® Ladies PosiCharge® Electric Heather Racerback Tank
This tank top makes springtime physical activity on the jogging track and hiking trail easy, with its moisture-wicking polyester material. People will be out and about looking to catch up on their calorie-burning cardio routines, making up their miles on smartphones and other fitness trackers. It comes in 7 colors, and you can print your logo on the front centre, back, or on the left chest. The gently contoured silhouette lends it an aesthetically pleasing form for the outdoors.
Spring break is a time when school and college students throng the public areas, creating ripe opportunities for brands to target the younger demographic. As long as they facilitate a medium through which they can influence them, brands can stay in the mindshare of a significant part of the population in a very popular period in the year. These flip flops have flexible rubber soles that are perfect for any outdoor situation—especially beaches—conveniently coming in a drawstring pouch.
#6 Port & Company® Tie-Dye Tee
Completely cotton, this tie-dye shirt marries comfort to the vibrancy of Spring. Its contoured body is side-seamed, easing its form-fitting ability and making it a very cool fashion choice particularly among youngsters. With your brand’s logo screen-printed on the left chest, center front, or back, you can make a brand impression at several Spring-related outdoor occasions, such as Spring break beach parties, Picnic Day, or National Arbor Day.
#7 Port & Company® Youth Core Blend Jersey Knit Polo
The cold season minimizes social and outdoor activity and as it thaws into Spring the potential for these activities goes up again. For their mental and physical health, children especially need to expand their little horizons to new people and greener spaces. Spring brings them this opportunity and they take it with both hands. This cotton-polyester-blended knit polo is the perfect apparel choice for springtime, as they can use it at the neighborhood park, sports field, and at all their renewed play dates with friends. Brand awareness in the realm of the little ones should not be overlooked!
#8 Port Authority® Ladies Zephyr Full-Zip Jacket
As mentioned before, Spring brings on a surfeit of activities in places of nature, such as picnics, treks, and hikes. Give this jacket away to those people who regularly take part in these activities. It is a light jacket that can do a good job of resisting chilly winds in the open spaces, and can even partly repel unexpected spring showers with its 100% polyester shell!
#9 Dickies EDS Signature Unisex Drawstring Pants
Tying up with the above point, this unisex drawstring pant is also perfect for rough outdoor use. Its adjustability to waist and gender makes it a versatile choice that can meet the needs of your customers and employees in a variety of ways. Give them the chance to wear it whenever they are thinking of running on trails and hiking through wooded areas in the vicinity.
#10 Puma Essential Adult Bermuda Shorts
Shorts can be worn in a variety of contexts, but they are more popular in Spring due to the warmer temperatures. Shorts are opportunities to show off one’s toned lower body and can also be used in sporting situations, which makes them ideal for May, the National Physical Fitness and Sports Month in the U.S. These 68% cotton shorts come with side pockets and an adjustable drawcord for its elastic waistband. Your logo can be screen printed on the left front of the product.
For more options on springtime promotional ideas, contact Promo Direct. We have established a comprehensive inventory targeting all manner of demographic and target audiences. We know how to reach out to your customers and employees based on the trends in the market and season.