Most nonprofits have one objective – to raise money for their mission. A fundraiser is the most popularly used method by nonprofits to generate revenue that can be used to cover expenses. It’s not an easy task though – there are more than 1.5 million nonprofit organizations vying for the hard-earned dollars of American citizens!
A lot of effort is required to ensure businesses or individuals sit up and take note of a nonprofit organization. Some of these efforts include hosting fundraisers that will attract the attention of everybody in town.
Fundraisers have been held for many decades now. A constant feature at most fundraisers is the distribution of giveaways. They can do a great job of representing a nonprofit.
Here are a couple of reasons why you should seriously consider adding fundraising promotional items to your nonprofit’s marketing efforts.
- As economical marketing tools
Over the years, giveaways have gained a reputation as being economical yet effective marketing tools. Nonprofit marketers will do well to rely on giveaways such as pens or key tags to get their message across.
A lot of giveaways are available for less than a dollar – ensuring that marketers have a lot remaining in their marketing budget for other expenses!
- As efficient brand ambassadors
A lot of nonprofits already rely on capable men and women to target donors. A promotional product can serve as a non-living brand ambassador that does a highly capable job of highlighting your organization’s endeavors to the world.
- As a pathway for greater visibility
Most nonprofits need good visibility in the quickest time possible. This can be gained through giveaways. When volunteers and donors carry totes or wear apparel imprinted with your nonprofit’s logo and message, they are showing their support for your mission.
Soon, a lot more people will get to know about your nonprofit and the values it stands for. The greater visibility gained through giveaways won’t disappear anytime soon – most recipients of freebies don’t forget the advertiser in a hurry!
- As appreciation tools
Nonprofits are helped in their mission by a lot of donors. It’s important to recognize and thank people who decided to contribute to your cause. Volunteers should also be provided with appreciation tools so that they remain dedicated to your cause.
- As a source of revenue
Several nonprofits sell branded promotional merchandise to earn extra revenue. The products usually sold include t-shirts, mugs, hats, and bags. Adopt an entrepreneurial approach to marketing to ensure your nonprofit becomes financially independent soon.
We hope you found these tips useful. Get in touch with us for handy advice on giveaways and we will gladly be of help!