Getting Prepared For A Successful Back To School Campaign in August

back to school promotional items

August may be more than a month away but it makes sense to plan and launch a Back to School marketing campaign that helps parents, students, teachers and schools prepare for a season of education. Preparing students for the new academic year would mean arranging clothes, school supplies, checkups, schedules, and making new friends. As a business, you can get your logo imprinted on quality promotional merchandise to highlight your brand during the new academic season.

At Promo Direct, we help businesses with their back-to-school promotional items for:

  • Affordable school supplies for students under financial stress
  • Impactful and useful teacher gifts
  • Masks and sanitizers students and teachers
  • Backpacks to help students carry stationery, books, and other supplies
  • The latest accessories and clothing for students

Many of our customers host fundraisers that raise money to buy supplies such as calculators, notebooks, writing tools, and textbooks. These items are then donated to schools or students living in local shelters. Through back-to-school campaigns, businesses often gain a lot of goodwill in the local community.

By targeting students, businesses are looking for long-term viability that ensures future generations remember their brand. Also, businesses are aware of the widespread visibility the brand receives when promotional merchandise is taken back home.

Here are some promotional products you should invest in to ensure a successful Back to School campaign:

  1. Bags: Drawstring Sport Pack, Midpoint Drawstring Backpack, Non-Woven Vertical Drawstring, and Graphite Deluxe 15″ Computer Backpack
  2. Pens: Bic® Clic Stic, PaperMate® InkJoy 300, and Bic® Grip Roller Pen.
  3. Highlighters: Sharpie® Gel Highlighter, Spectra Highlighter, and Highlighter Guy.
  4. Tumblers: 20 oz. All Season Vacuum Tumbler, 16 oz. Blue Monday Travel Tumbler, and 20 oz. Himalayan Two-Tone Tumbler
  5. Notebooks: 5″ X 7″ Journal Notebook, Allegheny Notebook, and 5″ X 7″ Spiral Notebook.
  6. Gift sets: Perfect 8 Gift Set and The Perfect 6 Gift Set.
  7. Lunch bags: Poly Pro Lunch Bag and Mod Lunch Bag / Cooler.
  8. T-shirts: Port & Company® – Youth Core Blend Tee (Color), Port & Company® Youth Long Sleeve Core Cotton Tee (White), and Port & Company® Youth Fan Favorite™Tee (White).

All the products mentioned above offer impressive imprint area to highlight your brand in style. These products are just the drop in the ocean. Our website has more than 8000 products waiting to get personalized to meet your branding requirements.

We recommend that you browse through our products and choose one that’s suitable for your next marketing campaign. You can also get in touch with our expert team of marketers and we will help you choose the right product based on your budget and marketing needs. Get in touch with us by sending an email to or 1-800-748-6150. We look forward to hearing about the marketing campaign soon.

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