The last decade has witnessed several companies becoming increasingly cautious to survive in today’s highly competitive business world. The reason for this cautiousness varies across companies. But there is a common desire to boost savings and increase ROI to ensure business longevity.
This article focuses on helping businesses gain maximum ROI from promotional products. Before we start, it’s important to understand the kind of expectations a business can anticipate from giveaways through a successful marketing campaign:
- Hike in brand recall, ensuring that it becomes more memorable and visible
- Positive generation of leads
- Boost in customer loyalty
- Economical and efficient alternative to expensive marketing campaigns
The 4 points mentioned above can be achieved by opting for the ideal promotional product. A strict focus on ensuring significant ROI will help you choose giveaways that can make the right impact on your target audience!
Here are some tips to make the most of your next marketing campaign.
- Understand the likes and dislikes of your target audience
What is the age profile of your target audience? What kind of gifts do they receive from competitors? Getting to know customers in more detail will help to have a clearer perspective while choosing giveaways.
- Focus on quality, not quantity
A lot of businesses seek to gain access to huge quantities of promotional merchandise at low prices. This kind of move often backfires. A cheap giveaway may not have the right quality to make the desired marketing impact. So, make sure your business picks the right giveaway based on your budgetary requirements.
- Make sure the product offers high utility value
The product you choose should be put to use immediately. A calendar, for example, will find pride of place on desks or walls, giving your brand valuable visibility through the year. Other giveaways with impressive utility value include mugs, t-shirts, bags, and writing instruments.
- Ensure that the imprint is prominent and of high quality
Opt for a product that offers impressive imprint area. This will ensure that your brand gets recognition wherever the giveaway is used. You could choose a large product with significant surface area for your logo and message. Or you could choose a small but visually appealing product such as a good-looking pen or stress reliever to make a marketing impact.
- Find the right occasion to distribute giveaways
You need to choose the right occasion to use giveaways. Opting for a popular holiday like Christmas or Thanksgiving helps the recipient transfer the feel-good and positive vibes to your gifts. You could also choose importance milestones at your workplace to distribute gifts. Some other memorable occasions to distribute giveaways are during contests and when you want to show appreciation to customers.
So, plan your next campaign with a focus on ROI. Opt for giveaways that can kick-start an impressive marketing campaign for your brand. Contact us if you need any help planning a marketing campaign with the right giveaways!