A simple “Thank You” has the power to break professional barriers, taking businesses from one goal to another. But not many businesses realize the potential of timely appreciation. Employees will be willing to work with more dedication, customers will stick to your brand, and vendors will be more responsive if you show gratitude more often!
Unfortunately, many businesses are confused about expressing gratitude professionally without getting too personal. It’s important to strike the right balance between being professional and personal while expressing gratitude.
- Send a personalized, handwritten note
Sending personalized notes to cherished customers will help your brand remain in their good books for a long time! Just make sure you don’t use abrupt messages like “Thank you for your business”. Go the extra mile and convey a lot more in each handwritten message. Here is an example for a client who has provided many referrals – “Thank you for sharing our journey and providing us with continued support through the years. Our Team cherishes every moment serving your business needs.”
- Send invitations and host a party
It takes a lot of meticulous planning to host a party that can wow everyone, especially difficult-to-impress clients. Ideally, the planning should begin months in advance to ensure everything is great – from the food and music to the ambience and crowd!
- Send them a classy gift
Customer appreciation gifts can do wonders for your brand. Go for promotional products that can easily win the attention of clients. At Promo Direct, we have a variety of great products to choose from. Opt for drinkware, laptop cases, gift mugs, luggage tags, or other useful products. All you have to do is visit the appropriate category page to pick the right marketing giveaways.
- Give away a great book
A lot of people love reading books! Scour for books that provide excellent business advice and give customers a copy. A great book can captivate imaginations, ensuring that readers appreciate your thoughtful gift more often. Also, don’t forget to include a personal, handwritten note along with the book!
- Treat them well on social media
A good percentage of your clients follow you on social media. Make sure you engage with them in a positive way. Provide them with posts filled with useful insights. Listen to their feedback and provide prompt solutions.
Also, take up steps to boost the number of followers if you don’t have too many.
- Remember old and forgotten customers
Some customers may have moved on to working with competitors. Get in touch with them once again to show that you remember the earlier working relationship. This helps to rekindle relationships while encouraging them to switch sides back to your business!
- Offer regular discounts
Regular customers deserve regular discounts! Give them a reason to smile for being associated with your business for long – help them gain extra savings with every purchase or deal!
- Provide referrals
Do your customers have businesses of their own? An ideal way to show appreciation for B2B customers is by sending them more business. Referring their business to other customers will ensure your business retains B2B customers for longer periods.
We hope this article leads the way in showing your business the right approach to showering gratitude on customers. Get in touch with us for ideas on business gifts to ensure your company makes the right impact!