A lot of small businesses struggle to stay afloat when faced with fierce competition. This is because they are not able to highlight their strengths in the right manner. It’s important to come up with an advertising strategy that ensures proper placement of your marketing message in front of the correct target audience.
This article lists 8 steps to help you launch the perfect small business advertising campaign:
Step 1: Arrive at advertising goals for your business
What is your business trying to achieve through advertising? Are you looking to gain new customers or promote a brand? Or do you want to highlight a product’s benefits?
Come up with realistic goals to ensure your advertising campaign is a success!
Step 2: Be sure about what you wish to promote
If the advertising goal arrived at in Step 1 is to promote a particular product then your campaign should focus on that product alone. Don’t use it as an opportunity to highlight your company or an event. Focusing on multiple things in one advertisement may dilute the advertising impact.
Step 3: Identify the target audience
It’s important to arrive at the nature of people in your target audience. What are the buyer personas you deal with? Do you know their likes and dislikes? And what are the advertising methods you should use to reach them?
A clear understanding of your target audience will help your business excel in many ways.
Step 4: Ensure your campaign is launched at the right time
Some campaigns need to be launched immediately – for example, a limited-period promotion. On the other hand, there are campaigns that require months of planning. For example, a new product launch.
What kind of advertising campaign do you need? – an immediate one or a well-planned-in-advance one?
Step 5: Set aside an advertising budget
Most small companies rely on free advertising that’s available on social media sites. But in a lot of scenarios, it’s important to spend on paid campaigns that will give your company widespread publicity.
Step 6: Choose the right advertising channels
It’s important to shortlist channels that can help you connect with the target audience based on your goals, timing and budget. Do you want to invest in Google Adwords? Or a Facebook ad? Or maybe a print ad? Take time to arrive at the right marketing channels!
Step 7: Be creative and come up with the right advertising message
You need an experienced content writer and designer to create the perfect marketing message. A visually appealing ad has a good chance of becoming a hit with viewers.
Step 8: Track results
It’s important to measure results based on your advertising goals. Have you achieved your goals? If not, it’s important to fine-tune and get rid of any shortcomings for upcoming marketing campaigns. Constantly tracking your campaigns will help to drive your business ahead in the right direction.
Use these steps to give your business a head-start over competitors! Get in touch with us if you need more small business tips or marketing ideas and we will gladly help!