Brand awareness refers to how well the target audience is familiar with the image or qualities of a particular brand of goods or services. Most well-established brands are instantly recognizable by consumers, thanks to the high level of brand awareness cultivated through the years.
A marketing campaign is usually run to increase brand awareness and ensure that a particular product or service is more likeable by the target audience. Most brands – big and small – rely on a series of steps to get their brand noticed. Featured in this article are 10 tips to get ahead and earn the brand awareness you seek.
#1 – Introduce Referral Programs
Satisfied customers will gladly spread word of your services if you provide them with an incentive. Launch a referral program that can help create amazing word-of-mouth for your business. A well-orchestrated referral program won’t create a dent in your marketing budget. You can expect generous returns as well.
#2 – Feature guest articles on your blog
Do you own a blog? If yes, then you should invite guests to write top-notch articles for you. Just make sure you invite only reputed people from the industry. Featuring memorable and quality content on your blog is one way to create a lasting impression on your target audience. Soon, many new people will sit up and take note of your brand.
#3 – Create visually-appealing Infographics
Infographics do a good job of conveying your message. A good designer can work wonders for your brand. Ask the designer to create colorful and creative infographics. Quality artwork will get shared repeatedly, making them a great tool for brand building and thought leadership.
#4 – Opt for local partnerships
Local businesses should seek partnerships with like-minded companies that offer services that are not predatory. By partnering such businesses, you will be able to use the power of cross-marketing to gain access to a new target audience. Local partnerships ensure that you save money and brings down the marketing effort you have to put to get noticed by the target audience.
#5 – Distribute freebies
Everyone loves freebies! Choose from thousands of products in our inventory and personalize them to highlight your brand. Get your logo and message imprinted on diverse products such as promotional pens, bags, mugs, apparel and lots more to get your brand noticed around town. You can distribute promotional items at offices, events, concerts and any other place where your target audience gathers.
#6 – Conduct Social Media contests
Launch social media contests where followers are asked to answer a question or submit a photo. Ask participants to share the post to ensure widespread reach. As the number of shares increase, you will notice that more people sit up and take note of your brand.
#7 – Publish articles on LinkedIn
LinkedIn has a publishing tool that allows you to share articles with your network. It’s the perfect way to gain credibility and establish your brand as a thought leader in the industry. You may already have a separate blog for the company but publishing on LinkedIn adds extra impact!
# 8 – Podcasts
Podcasting can help build authority and credibility in your niche. You will be able to reach a whole new audience and connect with other influencers in your industry. Interview experts and build your brand with emphasis on quality content people would love to watch on a regular basis.
#9 – Opt for PPC advertising
It’s difficult to use SEO alone to survive in the business world. You will need to rely on PPC advertising to provide an extra push and gain an extra edge over competitors. Use the power of PPC to appear at the top of Google’s search results for the keywords of your choice. Users may not click on your PPC ad but they may see your name at the top of the search results, providing your brand with amazing visibility.
#10 – Paid Social Advertising
Need an extra push on social media? Go a step ahead of organic social marketing and rely on paid social advertising. Place ads on Facebook and Twitter to get immediate visibility with minimal investment. You probably don’t realize this but ads on Facebook and Twitter are a lot cheaper than you think!
This article’s tips provides you with the right path towards enhanced brand awareness. All you have to do is choose the methods you wish to implement – you could implement everything mentioned here or pick the ones that suit your branding efforts best. We wish you the very best for the future!