Promotional products have long been a go-to for building brand recognition. They’re tangible, useful, and when chosen thoughtfully, create a lasting impression. But as the next generation of consumers and professionals steps into more influential roles, it’s worth asking: does your gifting strategy still resonate?
A Generation That Demands More
Gen Z brings new expectations to the table. They are values-driven, sustainability-conscious, and design-aware. They don’t just want to be marketed to: they want to feel seen and understood. That means your branded merchandise needs to do more than carry a logo. It needs to say something about who your brand is and what it stands for.
Nearly 46% of consumers say they have a more favorable opinion of companies that offer eco-friendly promotional products, a preference that is even stronger among Gen Z. For this generation, a brand’s environmental and social stance is not an optional extra. It’s part of the decision-making process.
Quality Over Quantity
This doesn’t mean abandoning tried-and-true product categories. Items like tote bags, drinkware, notebooks, and tech accessories still hold strong appeal. But now, the emphasis is on quality, relevance, and intention. What makes the difference is how well the product aligns with your audience’s lifestyle and values.
What Gen Z Actually Wants to Receive
If you’re wondering what kinds of branded products resonate most with Gen Z, think in terms of style, sustainability, and function. Popular choices include reusable water bottles, plant-based or recycled-material tote bags, tech accessories like wireless chargers and webcam covers, minimalist stationery, and comfortable apparel with subtle branding. Items that support hybrid work, reflect wellness values, or tie into social causes can also stand out. The key is to choose items that feel personal, useful, and aesthetically current.
Even seemingly simple items, like a well-made pen or mug, can leave a powerful impression if they feel intentional and high-quality. In fact, 90% of people who receive a promotional product remember the brand name, showing how powerful even one useful item can be when it hits the right note.
Gifting That Strengthens Employee Connections
Employee gifting is evolving, too. When Gen Z employees receive thoughtful branded items during onboarding or milestones, it boosts their sense of belonging. In one recent study, 73% of recipients said that receiving promotional products made them feel more connected to their employer.
This isn’t about gimmicks. It’s about choosing products that speak to who your company is and who your people are.
A Strategy That Still Works, Just Smarter
Gen Z isn’t rejecting promotional products. They’re simply asking for better ones. Their preferences are pushing companies to be more thoughtful, more intentional, and more aligned with what matters today.
Promotional products still work. They just work better when they’re chosen with care.