5 Reasons Why You Shouldn’t Abandon Corporate Gifting Anytime Soon!

Corporate gifting is a tradition that has carried on strongly for decades. With the passage of time, many businesses began to look for newer channels to connect with their target audience. For example, businesses often boost brand value through business pages on Facebook, LinkedIn, Twitter and Instagram. Along the way, the personalization offered by corporate gifts took a back seat.

In 2020, COVID-19 forced many American businesses to abandon their traditional holiday parties, events and celebrations for employees and clients. We’re nearing the end of 2021 and the pandemic is still lurking in the shadows.

Even though things are looking up, there is an air of caution and many businesses are wary about letting their guard down. HR departments are looking at more unique ways to capture the attention of employees and clients.

What better way to connect with them than corporate gifts that can help build your brand’s appeal? Personalized gifts go the extra mile to forge long-term relationships with your target audience.

Many employees still work remotely and these gifts work splendidly to make them feel special and wanted. Corporate gifts also do a great job of letting clients know that you cherish working with them. Let’s look at some more reasons why corporate gifting should never be ignored:

  1. It creates mutual respect

Respect is a key ingredient in business relationships. The perfect gift such as the Chaucer Roller & Ballpoint Pen Set or The Perfect 3 Gift Set indicates that you hold the recipient in high esteem.

  1. It builds trust

Corporate gifting adds an element of confidence and trust to business relationships. It serves as the perfect stepping stone for greater business coordination. A durable tee such as the Port & Company® Men’s Fan Favorite™ Tee (Color) can win your brand a lot of brownie points!

  1. It highlights your gratitude

Let’s face it – the #1 reason for gifting is to show your appreciation. Tumblers such as the 20 oz. Big Foot Tumbler and the 20 oz. Backroads Tumbler are often used as appreciation gifts.

  1. It serves as the perfect reminder of your business

 An employee keen on quitting may have a change of mind when they receive a personalized gift. Clients planning to move away from your business may also decide to stay on if they get positive signals from you. The Center Divider Lunch Bag or the Range 15″ Computer Backpack will show them you care about your association with them.

  1. It serves as incentives

In the traditional sense, incentives are often given as awards for meeting defined goals. Gifts are given with no preconditions for better performances at the workplace. You could use Laurel Wreath Medals or the Curved Standing Award to show them the importance of their contributions.

Keen on boosting your branding efforts with corporate gifts? Get in touch with us for more brilliant ideas!

Susan smith
Susan Smith has over 7 years of experience in the promotional products industry with a focus on digital marketing. She oversees the social media strategy for the company and manages product campaigns to build brand awareness. Susan can be followed on Twitter.