2021 B2B Marketing Planning: 4 Impactful Strategies That Will Work!

Looking for some intel on the most impactful B2B strategies for 2021? We got you covered. B2B marketing is evolving rapidly, and it takes a lot of time and effort to sit down, observe, and see what works. This can be a waste of time. That’s why we have created this article to save you some time of going through all the strategies under the sun.

We have shortlisted four strategies that are bound to work. If you implement these strategies, the results will be quick, and your efforts will be worth it.

Let’s get right to it.

1) Put Focus On Social Media Marketing

Let’s face it. Social media is not going anywhere anytime soon. It is here to stay. So in 2021, optimize your social media marketing for advertising and marketing. Use online platforms such as Facebook, Twitter, and LinkedIn to launch social media campaigns. This will help you build a strong presence, grow a customer base, and gain higher sales.

You will also gain access to new potential clients and reach customers that you might not have been able to get through traditional ways.

Some vital tips to keep in mind before launching a campaign:

  • Connect with influencers. They will help you widen your reach.
  • Know the best time to post content. This way, your posts will create maximum impact.
  • Engage with your audience by replying to all comments.
  • Invest in paid ads to improve brand awareness and increase sales.
  • Get creative with your content types. Create videos, gifs, visually attractive posts.

2) Implement Chatbot Marketing

B2B marketing is all about having meaningful and relevant conversations with your prospects. Such conversations can guide them to subscribe to your service or purchase your product. This is where integrating chatbots into your marketing plan comes in.

Chatbots are software programs that can interact with prospects from different time zones in real-time. In short, they can engage with potential clients from around the globe while you sleep peacefully. They can help in improving lead generation, increasing customer service efficiency, and boosting the sales cycle.

3) Include Promo Products in Your Marketing Plan

An effective B2B marketing plan is the one that yields the best results. Promo products will help you achieve just that. It puts the name of your brand in front of your target audience time and again. Repetitive visualization is required most of the time for an organization to decide to do business with you.

Moreover, promo items outdo direct mail or traditional advertising. This is because they won’t get thrown in the trash most of the time or ignored. Also, the ROI is amazing and cannot be competed with. The cost of promo products is quite minimal, and the amount of clients it can garner is quite huge compared to other lead generation techniques.

Below are some of our popular promo items:

1) 20 oz. Everest Stainless Steel Insulated Tumbler

2) Graphite Deluxe 15″ Computer Backpack

3) Sleek Aluminum Power Bank

4) Gildan Softstyle® T-Shirt

5) 13 Month Custom Wall Calendar

6) Protection and Wellness Value Kit

4) Don’t Ignore Webinar Marketing

A Webinar or a virtual event is a presentation or a video workshop that is hosted online. They were solely used for education. However, that’s not the case now. They became a powerful marketing tool in the B2B field in 2020, and their popularity will continue to grow in 2021 as well.

Since B2B marketing does involve tons of informational content, webinars can be a great way to educate your audience about your brand or product. They can generate great leads if used well, and the webinar recordings can be repurposed into multiple content formats.

If you plan to host a webinar soon, you can ship engaging swag items to your attendees. Your brand awareness will improve, and the gifts will leave a positive impression on your attendees.

We hope this article has provided you with some valuable insights. In conclusion, ensure that you align these strategies with your business goals and spend your budget wisely. If you are looking for more marketing tips or searching for more options in promotional products, then feel free to get in touch with us. We look forward to hearing from you!

Susan smith
Susan Smith has over 7 years of experience in the promotional products industry with a focus on digital marketing. She oversees the social media strategy for the company and manages product campaigns to build brand awareness. Susan can be followed on Twitter.