Renew Your Marketing Strategy with these 5 Sustainable Promotional Products

According to recent research, sustainable products provide social, environmental, and economic benefits. At the same time, they can also protect public health, environment, and welfare over their complete commercial cycle – from raw material extraction to the final disposal.

Sustainable promotional products are made from natural materials and can help your recipients make a positive impact on the environment by recycling and reducing waste. Plus, sustainable products can be promoted with your brand logo, just like any other promotional item!

How Can Sustainable Promotional Products Improve Your Marketing Strategy?

 Let’s get right to it. In 2021, consumers want their favorite brands and businesses to be seen as socially conscious.

By implementing eco-friendly promotional items into your businesses’ marketing strategy, you will not only appeal to potential prospects and customers but will also establish positive brand awareness, thereby improving the overall image of your business.

Now, how do you start to implement eco-friendly and sustainable practices into your organization? Listed below are 5 popular sustainable promotional items that will help get you started.

1) Hercules Non-Woven Grocery Tote

Promote your business with the logo imprinted Hercules Tote Bags and leave a positive impression on the minds of your customers. The eco-friendly, reusable and recyclable tote bags are perfect for a quick trip to the grocery store and will improve brand visibility. It features double 20″ reinforced handles and a supportive bottom board. What’s more, these totes are available in 17 striking colors and can be personalized with a logo imprint on its front.

2) Recycled Notebook with Recycled Paper Pen

The Recycled Notebook with Recycled Paper will do a great job of boosting your marketing campaign. The notebook comes with high-quality pages that are great to write on. Whether it’s at the office or home, these promotional notebooks will highlight your brand in a positive light. The product comes with 60 sheets of lined paper and a stylish pen made out of recycled material.

3) Bamboo Cutting Board

This custom logoed Bamboo Cutting Board is an ideal gift for caterers hotels or any business related to the food industry. This Two-tone eco-friendly cutting board is made from natural bamboo and is bacteria and heat resistant. Your logo will be laser engraved on the product to make it look more appealing. Expect plenty of exposure for your business!

4) Value Non-Woven Cooler

This Eco-friendly spacious cooler features thermal lining, zippered closure, and a convenient grab handle. It will surely serve your brand well by helping your recipients carry drinks or lunches for outdoor trips. It has a large imprint space for your brand logo to be visible, and a front slot pocket for storing napkins and other snacking essentials.

5) Merchant & Craft Revive RPET Backpack

 

The Merchant & Craft Revive RPET Backpack is a stylish eco-friendly bag made from recycled water bottles. Your employees and clients will love receiving this bag and will use it almost every day. This backpack comes with a removable waist pack that acts as a front zippered pocket. It can hold a 15” inch laptop inside its zippered main compartment and features a side mesh for holding a water bottle.

Conclusion:

By promoting your business with environment-friendly promo items, your brand will be a part of a revolutionary movement that is bent towards sustainability. This movement defines this generation, with many businesses moving towards sustainable business practices. It’s time to reduce your business’s ecological footprint and enhance brand awareness by gifting sustainable promo products to your clients, customers, and employees!

If you are looking for more options or need help with personalizing, then feel free to connect with us. We look forward to hearing from you!

Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct . He works with the creative team to drive web- based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Twitter.