5 Tips for Crafting Emails That Your Sales Prospects Will Reply To

5 Tips for Crafting Emails That Your Sales Prospects Will Reply To

Your prospects are bound to receive at least a dozen or even hundreds of emails per day. This means you need to send attention-grabbing emails that offer value. If your tone and message do not pique the interest of your prospects within a few minutes, the emails might get deleted.

Writing powerful sales emails could seem daunting at first. However, by implementing the tips listed below, you can craft engaging emails that will almost always get a response.

Let us dive straight into it, shall we?

1) Showcase Commonalities & Drop the Formalities

One of the most important tips for connecting with prospects is by relating to their challenges and showing them what you have in common. You can also look out for unique interests you might share with the prospect by going through their social media profiles.

Another important thing to keep in mind is that formal-sounding emails are more likely to get deleted in today’s business world. Keep the conversation casual. By keeping your tone friendly and informal, you will put prospects at ease and increase your chances of setting a meeting.

2) Mention Mutual Connections

An effective way to ensure your emails are taken seriously is by mentioning someone both you and the prospect know. The reason being, your prospects are more likely to take cues from people they already trust and know. By bringing out a mutual connection, it will show that you not only mean business but have also done your research.

3) Time it Right

The timing of your emails can be somewhat tricky to understand. It’s best to follow this rule of thumb – send emails at the time when your prospects are most likely to check. But what time is that? According to a study, the best time to blast emails is 1 pm. The next-best time is 11 am. Also, Mondays and Tuesdays are considered the most active time periods when it comes to checking and replying to emails. So, consider the days as well when planning your communication and timing.

4) Strike a Chord by Addressing Pain Points

Another effective way to get a reply to your email is by addressing your prospect’s pain points. The reason being, pain points are more likely to motivate action and garner a response. It will also show that you understand their frustrations and are here to help.

So, how do you go about it? You can do that by personalizing the email with the prospect’s specific needs. Scan their company’s website, go through press releases, recent projects, and monitor their social media pages to see how you can strike a chord with your emails.

5) Use their Name Multiple Times

Your sales emails should not come out as generic. Personalize your communication by incorporating your prospect’s name more than once. Also, people love seeing their names and are more likely to connect with your email.

You can incorporate their names in numerous ways. For instance, compliment them on their recent award/promotion and start communicating about a new offering. Get specific with your communication. Don’t just say, “Congratulations or, I am impressed.” Make the communication sound more personal and specific. Bring out the intricacies of their journey and what the future holds for them. If you don’t get personal and specific, you will stand the risk of your email getting deleted

We hope the above-mentioned tips inspired you and provided you with valuable i.nsights. Keep in mind that getting your prospects to respond to your emails needs the correct approach. With these tactics, you can craft emails that your prospects would be interested in reading, and you will be able to start having more productive conversations.

If you are looking for more smart marketing ideas or want to improve your chances of on boarding your prospects by gifting them promotional products, then get in touch with us. Our team of experts is here to help you through every step of the way!

Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct . He works with the creative team to drive web- based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Twitter.