As a promotional products distributor, we are aware that there are times when marketing campaigns fail. And these instances happen when promotional products are not used the right way. Are you new to the game? If yes, then it’s important that you are aware of the 5 reasons why these campaigns may fail.
Let’s look at them in detail below:
#1 – Wrong or Inefficient Distribution
A decade ago, a customer who ordered 400 imprinted calendars wasn’t able to distribute them on time. In June of that year, this customer still had close to 200 calendars gathering dust in the store room.
Unfortunately, the marketing team didn’t take the distribution task seriously. A marketing campaign that was meant to be a great way to connect with the target audience in the New Year ended up being a damp squib.
It’s important to plan your distribution efforts well. This will help avoid wastage of precious money and resources.
#2 – Distributing giveaways of little or no interest to customers
Make sure that you invest in giveaways that can win over your target audience. For this, you will have to keep an eye on the nature of freebies distributed by competitors.
- What kind of giveaways are appreciated by your target audience?
- What kind of marketing items are preferred by competitors?
#3 – Investing in cheap products low on quality
A lot of clients opt for cheap giveaways. They don’t realize that a cheap giveaway can have a negative impact on their marketing efforts. Most buyers are allergic to cheap giveaways because they are low on quality.
At Promo Direct, we have hundreds of giveaways that are low on prices yet high on quality. These promotional items are aimed at small businesses keen on making an impact in the marketing world.
#4 – Distributing giveaways among the wrong target audience
Some marketing teams don’t carry out due diligence before giving out promotional products. This results in chaos. The first thing you’ll notice is that anybody is chosen to be a recipient. It’s important to ensure that your marketing efforts don’t go to waste.
#5 – Wrong or inadequate information imprinted on the giveaways
The main purpose of distributing promo items is to trigger a positive reaction from your target audience. This reaction can be in the form of an enquiry that comes via an email or call. A lot of businesses are careless and often print wrong information on products they give out. This results in a marketing campaign that yields little or no result.
Found this article useful? We look forward to providing you with the right giveaways to win over existing and potential customers. Feel free to get in touch with us for more insights and we’ll definitely guide you in the right direction!