7 Mobile Marketing Tips For 2018

mobile marketing 2018

The rapid rise of technology has led to revolutionary changes in the marketing world. Till a few decades ago, many businesses relied on business cards or door-to-door marketing to promote their services. With the advent of the Internet, the action shifted online. Today, businesses spend a lot of marketing dollars to create a positive online space for their brands.

The trend of using the Internet to reach consumers is still a popular one. However, there is a twist. The action has moved from desktops and laptops to handheld devices. Millions of Americans use their cell phones to shop or access services. It makes sense to make your business mobile-friendly so that you don’t lose out on valuable customers!

Here are some mobile marketing tips to ensure your brand excels in 2018!

  1. Focus on a mobile-first approach

Usually, developers and designers create solutions keeping desktop displays in mind. This was the right approach till maybe 2015 or 2016. But things are changing now. People prefer using their cell phones to accomplish a variety of tasks. It’s important to make your services optimized for mobile displays first and then work on desktop displays.

  1. Write content for people on the move

Most companies create content that are more suited for desktop devices. It’s important to remember that handheld devices have small screens. So, your content strategy should generate material that can be easily accessed and read by people who are constantly on the move. Use creative headlines, fewer tabs, and compact content to ensure people get the message in the fewest clicks.

  1. Focus on mobile-friendly SEO practices

Most SEO efforts are focused on desktop devices. This is because people still access desktops at their workplaces. However, the number of searches performed via cell phones is increasing at an alarming rate – it’s only a matter of time before cell phone searches exceed that of desktop ones! It’s important to optimize your SEO efforts to target keywords more frequently used by cell phone users. Yes, you read right – cell phone users tend to use keywords that are more precise and defined. Ask your SEO team to target mobile-specific keywords so that your business wins leads through handheld devices.

  1. Become more visible locally

Many mobile users search for local businesses. It’s important to make your presence felt by appearing on the local map through mobile-friendly apps such as Google My Business.

  1. Believe in the power of SMS marketing

Most people check their phones every few minutes. That’s why it makes sense to send useful SMSes that can capture their attention in no time. Use the power of SMS marketing to serve as timely reminders about your brand.

  1. Launch a mobile app

It doesn’t take a lot of money to create a user-friendly app! Perform a competitor check to understand the kind of apps they have to reach out to customers. Incorporate their strengths into an app of your own to ensure that prospective customers are just a few clicks away.

  1. Rely on mobile payments

Add mobile payments to give your customers more options. But before you make your app or site mobile payment-friendly, you should finalize a payment processor that offers security and ease of use. A convenient mobile payment system will ensure you have customers for life!

We hope this article places your business on the path to mobile-friendly success. Focus on mobile marketing for your brand and win everybody’s approval and trust in 2018 and beyond!

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Andy Morgan