Labor Day (observed on the first Monday of September) has a lot of significance attached to it. Firstly, it is symbolic as a day of rest, providing employees with an opportunity to enjoy a long weekend and unwind with family/friends. Secondly, it serves as a potent reminder that summer is bidding us goodbye.
Usually, Labor Day weekends are spent trying to make maximum use of what remains of summer or to prepare for the winter. This article focuses on launching campaigns that help to boost your Labor Day marketing efforts.
Distribute themed giveaways
Labor Day coincides with the football and Back to School seasons, giving your company more opportunities to advertise and boost your brand’s visibility. You could distribute backpacks, t-shirts or game tickets featuring the local team. Labor Day giveaways distributed during the long weekend have more potential to remain in your recipients’ minds for a long time!
Launch a summer clearance sale
If you own a retail store (physical or online), ensure that your summer inventory is cleared during Labor Day weekend. Promote the sale weeks in advance so that more people arrive at your store when the time comes.
Partner with other businesses in the area
Are there other local businesses that are not competitors but offer services that could be useful to your customers? Use Labor Day to launch a set of cross-promotional activities to give your brand fresh and widespread exposure.
Host an event at your office premises
Invite a musician to perform at your store or office to attract an adult crowd. Or invite a magician and a tattoo artist to attract kids and their parents. Invite local food outlets and give them an opportunity to sell food to your guests. This form of cross-promotion will serve your brand well in the long run.
Host a picnic
Labor Day cookouts are a great idea to ensure customers and special clients have a memorable weekend. Add some fun games to the mix and you can be assured that everybody is going to have a great time! Choose a nearby picnic location so that minimal time is spent reaching the spot.
Promote extensively on social media
Use popular hash tags to associate your brand with Labor Day. Ensure that more people on social media sit up and take note of your brand’s specials for Labor Day. Enlist a social media expert to boost your presence during Labor Day weekend on Twitter and Facebook. The visibility gained during the weekend will serve as a jumping board for consolidating your presence on social media!
Welcome fall with a bang!
Use Labor Day weekend to highlight existing or new products/services for the fall. This will help customers see your offerings in a new light, ensuring that you are able to gain positively from the whole experience.
Use these tips to ensure that Labor Day this year is a memorable one. We hope that it also gives your brand a positive experience that encourages you to highlight your brand for Labor Day every year! Get in touch with us for more Labor Day marketing ideas and we will gladly be of help!