Though the adage goes don’t judge a book by its cover, in business it is the opposite that holds true. A marketing message is the first introductory segment of your company and its services to reach your customer, and therefore it has to leave a lasting impact. Here are a few tips to guide you how to write a perfect marketing message while promoting your brand.
1. Define your niche: For a marketing message to make your
promotional advertising effective, it has to address to a specific target group. Define your potential clientele and then brainstorm with your creative team to come up with a marketing message that will harness the customer’s attention the moment they see it.
2. Address four main questions: Your marketing message should answer four basic questions to get your customer interested in you. ’What are you offering’, ’who are you’, ’what makes you different from your competitor’ and ’where can you be reached’. Customers are looking out for a solution to their problem and hence the ’what are you offering’ portion should be first in the order of preference while writing your message, followed by the rest.
3. Make it short and precise: A long marketing message may not retain your customer’s attention. Customers want a quick resolution of their needs and won’t linger over large text-filled paragraphs. Short, informative paragraphs with a liberal use of adjectives will leave your customers convinced yet curious.
4. Conduct internal and external feedback surveys: Encourage your colleagues or employees to give their opinion. You can also conduct a survey among a sample of your target clientele. Their feedback will help you gain an insight on how your target group will view your message.
5. Choose suitable promotional merchandise: After you are confident that you have finally created the masterpiece of a marketing message, its now time to lay it out for your target audience to see. Depending on what you are offering, choose the marketing tools to display your marketing message. These can range from
promotional shirts imprinted with your logo and marketing message or email flyers or pop-ups that your customers can’t ignore.
