The importance of high email open rates is quite obvious for online entrepreneurs. It is essential that recipients willingly read your emails to buy products or sign up for newsletters. If you are worried about constantly dipping email open rates, then these 5 tips will you can use to improve these rates significantly:
1. Review Your Subject Lines
Subject lines are the first things that recipients see when they open their Inboxes. It is important that you review your subject line twice before sending emails to your recipients. Also, it must be precise and short —around 15 characters. This will allow users to read the subject more efficiently. Avoid using exclamation marks and enthusiastic language in the subject line as it makes the email seem less credible.
2. Avoid Too Much Of Promotion
Balance out the content of newsletters by keeping it 90% informative and 10% promotional. Whether you wish to inform users about a new product or give out discounts, your email must not sound like a sales brochure. Don’t use filler keywords or texts as it takes out the essence from the subject. Be approachable to your user by including your picture, social media links, contact information and a signature.
3. Timing Is The Key
It is crucial to know when to send emails for better open rates. Majority of people receive job-related mails in the morning and personal emails around lunch time. So, if you send mails at this time then there are high chances that your mails might get discarded in trash or go unnoticed. So, the safe bet would be to send the emails after 7pm and before 6am as this is the best time to get your mails noticed by recipients.
4. Test Your Emails
Test your emails by sending them to your personal email accounts. Check for any broken links, formatting mistakes and display problems. If you are using autoresponders then check whether your emails are getting delivered on the scheduled time or not. The success of your marketing campaign is also determined by the response of your recipients. So implement these techniques on priority basis and achieve significantly higher email open rates.
About Author:
Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+ and Twitter
