’Reach out’ are two of the strongest words in the business dictionary! Strongest because, for a brand to succeed, your target audience should be aware of it and communication alone can make this possible. An effective communication strategy is not confined to one particular type; it may be a combination of the following types, rather. Depending on your budget and target group, you can make any, most or all of these part of your marketing strategies.
Promotional items - bring the ’concrete’ into the ’abstract’:
While e-mails or statues on social networks may inform your customer, what happens when they are off the internet? You can reach out to your clients and ensure the reach doesn’t fade by leaving a part of you with them, as a reminder. Inexpensive items like promotional pens
, promotional stationery, calendars etc are timely yet timeless gifts that offer a high ’recall’ factor.