Here are some tips to guide you on the way.
Optimize content Make sure that the blog content is search-engine friendly. Get your articles and other content pages optimized with the right keywords, meta tags and titles before you post them. Once your content is optimized, you will acquire higher page ranks. Your brand will be more visible in the online space through this optimized content.
Create RSS Feed
RSS Feed will help you create a buzz and deliver your message to your audience as quickly as possible. Once you update new information in the forms of articles, news and videos on your blog, you will be able to syndicate the content automatically through RSS Feeds. Your social accounts publicizing the links of this information will rapidly spread the buzz.
Interact and participate
Try to extend your communication efforts apart from the blog as well. Let your blog be a part of your social networking. Create discussion forums, message boards where people can comment, discuss and share information. This would not only increase the popularity of your blog but would also get you conversions. You will be able to handle your online social community efficiently through these activities.
Email marketing is another tool to get your brand noticed and remembered at the lowest prices. Once your target audience start subscribing to your services, you can directly approach them through customized e-mails. You can advertise and promote your blog in a better way though the e-mail marketing plan you execute.
Be creative and diligent
Communicate with a creative and meticulous approach. Respond to blog comments voluntarily and in a friendly way. Keep adding innovative information that can help your audience learn and understand new trends, which will eventually enforce them to share it with others. Socializing online will help you see your online community growing in the right direction.