Just imagine, what companies would have done if the concept of promotional products hadn’t been discovered or hadn’t grown to be such a phenomenon.
Would the ’FREE’ concept have flourished so much? Everyone loves gifts. Because they convey many things ranging from; ’how thoughtful the gift giver is’, ’I didn’t know I was that important’, ’I am special enough to be so pleasantly surprised’ or even ’I will surely reciprocate’. Imagine what you would have sent to your clients on occasions if there were no promotional gifts
Would advertising have been so simple yet sustainable?
Promotional products are one of the best ways to advertise your brand as they give a good space for your marketing message as well as your logo. They also ensure that your brand visibility is sustained as good quality promotional gifts
are always cherished more, and saved longer.
Would any other promotional mode have provided such multiplicity in marketing? Promotional products are such a huge trend today not because of any one particular reason, but because of a blend of factors that never fail to yield results. These products provide advertising potential and offer utility. The better the product, more the utility and an increased level of utility ensures that he product will be retained more thereby giving a longer shelf-life for your brand recall.
In short, the answer to all of the above questions is a big NO. Promotional Products are one of the easiest ways to win over new clients and retain the existing ones.