The best technique to insure getting the desired response from a new promotional campaign is to thoroughly understand your target market before you begin. You can start by asking yourself this question: "How to find my target audience and what are their requirements?" Once you identify those answers, follow these four techniques to understand your target market:
Never hesitate or forget asking existing or potential customers for their feedback and suggestions. If you are a new company, conduct a survey and ask people within your target circle to provide you with answers for future planning and execution.
Research and study everything you can that comprises of your customer database and your marketplace. Dig out old newspapers, online articles, websites, case studies and other research reports to understand your market positioning better.
3. Participate and Contribute:
Networking with essential people is extremely important to understand your target market better. Participate in as many business events and occasions and contribute your knowledge and efforts to achieve some in return. Believe it or not, your future or existing competitors might end up sharing the most important details about the market.
4. Concentrate on Your Competition:
Keeping your eye on the competition is extremely important to know how your customers react to particular products, services or brand ideologies. This can help you determine not only a perfect range of products and services but will eventually let you understand your target audience better.
Target marketing is ideal for small businesses to save their resources by targeting solely those people who are most likely to buy what they have to offer.