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How to keep your business newsworthy

Your brand may be going great guns today but like in everything else, change is the only thing constant in the business realm too. To keep your brand popularity ticking, break away from the run-of-the-mill business ideas that everyone follows and follow these tips to make your business newsworthy.

Show your clients you are on the route to growth! Your products or services are your eternal assets so spruce them up periodically. Keep adding new products or novel changes in your existing ones. This will keep renewing your existing clients’ interest in you and you will be seen as a growing company which is gradually expanding its base. Everyone wants to do business with such a company and you are likely to get many new clients.

Periodically spruce up your publicity! Be creative while advertising your brand and arrest attention as well as leads. Quirky advertisements, unusual marketing campaigns are less likely to be forgotten. Modify every aspect of your advertising strategy occasionally including your offers, promotional giveaways, contests etc. Change is the spice of life after all!

Right your wrongs! It takes a lot of courage to admit your mistake but once done; it brings a lot more respect. If you have miffed your customers, acknowledge it and assure them that it won’t happen again. Send them small gifts like promotional pens or toys and reclaim their trust.

Tried and tested formulae may work, but only for a certain period of time. Break away from the crowd and use these tips to make success a permanent feature on your ’already done’ list!

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