Everything begins with an idea - Earl Nightingale.
This year, most companies would spend the same amount on corporate gifts as they did last year, most of them are likely to invest more in employee gifts rather than client gifts of which apparel and food are the popular choices. These are the findings of a survey on Corporate Spending – 2013 Corporate Gift-Giving Plans, conducted by the Advertising Specialty Institute (ASI) last month.
A detailed overview of the findings is given below:
Overall sales of corporate gifts similar to last year
There’s no significant change in the sales of corporate gifts this year as compared to last year, as most companies will be spending about the same amount on corporate gifts for employees as well as prospects/clients.
While 31% of respondents investing in employee gifts plan to spend less, only 12% plan to spend more. And nearly six out of 10 respondents said that they planned to spend about the same amount this year, as they did during the last on corporate gifts for employees.
Client/Prospect Gift s - While 28% plan to spend less that they did last year on corporate gifts for clients, only 14% said they will spend more. And nearly six out of 10 respondents said that they planned to spend about the same amount this year, as they did during the last on corporate gifts for clients/prospects.