When everything in the world is now available at a single mouse click, your brand identity and your band positioning can almost spell success or death for you. The online world deals in sale of all kinds of products and services. Establishing the right position for you then becomes paramount in running a successful business. Here is a comprehensive list that can help you select your brand positing and create the right brand identity for you.
Topping the list is this two folded question: what does your brand deal in? and what do consumers want to perceive you as? While it is very obvious that you will not try to sell promotional products in the food industry, establishing yourself in the promotional products industry is a challenge that needs to be overcome. Some market research will help you give new business ideas by tracing the products and services lacking in the current market. For instance, a business dealing in promotional products can try to begin dealing in high-end business gifting which is short in supply. If you can fill in that gap, bingo, you have hit the target and found your selling point.
Value addition to the existing market comes next. Look for new categories that would give you value addition over the other already existing products in your market. For instance if your business deals in shoe retail and your USP (Unique selling proposition) is custom made shoes or that extra special size that you sell, you might want to position your brand by advertising about this extra point.
A marketer, Matthew Fenton says, "A clear definition of how you will be perceived by those you seek to motivate" is what brand positioning is all about. After considering the above ideas you are sure to know that feature which will create a esteemed recognition for you in the market.
The ban on using promotional products in the state agencies and departments in California causing a huge uproar serves only to reinforce the point that promotional products are an essential part in any kind of business advertising.