Some businesses opt for print advertisement and bigger ones opt for television or billboard advertisements but smart businesses rope in promotional items into their marketing strategy! Why? Because, while other forms of advertising cost a bomb, promotional products are available in a grand variety to suit any marketing needs or purse.
One of the basic qualifiers of successful advertising is its potential to generate brand recognition and recall value. Functional promotional products attain these because of the frequency at which they are used in the consumer’s home or work sphere. PPAI research endorses this too. According to the PPAI study on Promotional products as an Advertising Medium, 92% consumers retained their promotional products because of its utility.
Imprinted merchandise like pens, mugs, t-shirts tend to be used more and businesses get to make their brand a part of their target population’s daily lives. With Thanksgiving, Christmas and New Year close on the heels of Halloween that will soon be here, it is the perfect time for tradeshows and trade-fairs during which you can distribute low–cost promotional giveaways
to promote your brand. These are low-cost items that communicate your brand message to your consumer and you don’t spend huge chunks of your advertising budget either.
In addition to advertising your brand, advocate a cause as well. Many businesses root for the green cause. If you are a green warrior then everything from your company’s ideology to your advertising tools needs to be environment-friendly. Eco-friendly promotional products advertise your brand and at the same time convince your client that you are a responsible corporate citizen.