A lot of businesses find tradeshows a tough nut to crack. This is because they do not spend adequate time in planning for them!
Do you have a tradeshow event lined up to promote your products and services? You will do your business a world of good by following the 4 tips mentioned below:
Tip #1: Stay within your Budget
Most start-up firms make the mistake of booking expensive booths to get attention. Opt for a booth which is within your budget – going over-budget for the sake of promotion is not advisable.
2. Booth Arrangement is Vital
It is important to have a well organized tradeshow booth with all the materials that would get a visitor interested. Arrange all your pamphlets, brochures and other literature in place to make sure that your products get significant attention. Also, give away practical and durable promotional giveaways to help visitors recall your brand.
3. Too Many Visuals Spoil the Show
Visually appealing videos can work well in gaining the attention of tradeshow visitors. But just visuals and no personal interaction might spoil the whole show for your business. It’s important that your sales representatives back up the attractive visuals with warm and friendly talks with the audience. This will have a positive impact on those watching your impressive presentation.
4. The Right People for the Right Job
Tradeshow events are all about presenting and promoting your services to enthusiastic tradeshow visitors. It’s always better to hand over the sales and promotion responsibilities to experienced personnel – someone who knows the art of interacting with potential customers. The person who markets your products should be an expert in his/her field, with the confidence to engage audience at will. The right tradeshow staff will make all the difference for your promotional activities.
