Does a technology advanced website assure you a regular flow of customers in short time? No, but despite this, online entrepreneurs continue to rely solely on social media marketing and other Internet-based channels to promote their brand name.
Internet-based promotion is imperative and will always be beneficial to your business but along with it you need to focus on other offline marketing strategies to acquire new customers. Here are some offline marketing ideas that will aid in promoting your online business:
1. Business Cards
A well-made business card with your name and company details can still serve as effective marketing tools. People still prefer the ‘old way’— of referring the business cards before placing their orders. Moreover, business cards are inexpensive and can be distributed to your target audience easily. So, make a big impact with small business cards.
2. Media
Put up your company’s logo on billboards, posters, sidewalks or else opt for commercial advertisements on a local cable network, radio or print media for maximum effect. This may be a bit expensive but will give a credible boost your company’s image.
3. Giveaways
Get your company name imprinted on promotional products such as stationeries, mugs or calendars and give them to attendees at tradeshows, events, churches, and fundraising events. Whenever your recipients use these products, it will remind them of your brand name.
4. Community Involvement
You can participate in your community’s events to build your network and spread a word about your brand. Thus, more people will know about your business and become your prospective customers.
About Author:
Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook
