Small businesses usually have tight budgets for their advertising and promotional campaigns. This is why we suggest small businesses to incorporate social networking into their future promotional planning. To achieve that stronghold over the market, small businesses must keep trying new things on the social online networking medium.
1) Always claim your social profile
There are several companies on the internet who have never claimed their online profiles. Do not be one of them. Claim your profiles today to avoid competitors and fraudsters to misuse it anyhow.
2) Be active
Do not open profiles on social portals like Facebook, Twitter, LinkedIn etc and consider the work to be done. You will need to be active and interact with friends and followers on a regular basis. If you stay inactive, you might end up losing existing customers eventually.
3) Always have something to offer
Everybody likes discounts. Offering discounts to fans and followers will create a buzz on your social networking medium and generate viral publicity to unexplored groups of people. It does not have to be a 50% off discount; small discounts work well too.
If you need to implement these changes; start today.