A recent survey proves that promotional products have an extremely high reach and customer recall.
71% of business travelers randomly surveyed at DFW Airport had received a promotional product in the last 12 months. 33.7% of the survey group actually had the promotional item on their person at the airport- a certifiably coveted location for advertising.
76.1% of the survey participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison only 53.5% of the participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.
Thus, promotional products have a higher reach and customer recall than print advertisements. Meanwhile, print advertisements cost significantly more than promotional products marketing.
Impression of the Advertiser
52% of participants in the study did business with the advertiser after receiving the promotional product.
Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the item.
52.1% of participants reported having a more favorable impression of the advertiser since receiving the item.
Hence, Promotional Products not only increase customer recall and reach but also improve a brand’s image. The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser.
Impact, Exposure and Influence of Promotional Products
