Promotional items like customized caps are the most popular promotional products in the promotional industry. Companies choose this over and above other promotional items simply because of their effectiveness in brand promotion. Customized caps are great freebies for your clients as they can flaunt these custom caps in several places, whether it is a sports match or a local function, caps are used almost everywhere. Customized caps and hats are extremely visible and are excellent for advertising and branding. They can also be used regularly and for a long period of time, giving a much desired long term marketing effect.